Generic newsletter article

Moving up to 'big' school is an exciting milestone for children. Friends new and old to catch up with, experiences to share, fun to be had; it's a heady time.

Unfortunately being swept along in this buzz can sometimes take a turn for the worse. Over the last two years there has been a steady increase in pedestrian accidents involving young people between eleven and fifteen years of age.

Many happen while the children are distracted. They may be messing about with friends, texting, using social media, playing games on their smartphones or listening to music. When combined with an unfamiliar route to a new school this is a dangerous mix.

Now, the Staffordshire Safer Roads Partnership is running the 'Ditch the Distractions' campaign throughout this academic year. They'll be going into selected schools to encourage pupils to 'Ditch the Distractions'.

Ahead of their visits, young people can play an online game which gently reinforces the safety messages at . There's also a chance for them to win family tickets for Alton Towers 2015 season in a prize draw.

Parents have their part to play too. It really helps if they can rehearse the safest route to a new school with their child. And making sure that their child always has plenty of time to get there safely is equally important.

So, if your child's about to step up to high school, or you know someone who is, check out the game and web site and help them to 'Ditch the Distractions'.